Three ways our silicone disappears into the surface

Pure Tone

For tile, paint and solid surfaces.

Most stop at the colour — we go further.
We refine depth and optical weight
so the silicone integrates completely
with your palette.

Three ways our silicone disappears into the surface

Stone Echo

For marble, limestone and quartzite.

Standard matching flattens natural stone.
We capture mineral depth and the
subtle movement of light. The silicone
dissolves into the geology.

Three ways our silicone disappears into the surface

Shadow Tone

Add-on for Pure Tone and Stone Echo.

Dark surfaces make silicone look
lighter than it is. Shadow Tone is
the same colour formulated deeper,
for the edges that meet something dark.

Your Cartridge

The 150 ml cartridge is clear,
so you see the exact tone
before it meets the surface.

For brand partners,
cartridge and box carry your name.

Pure Tone
Stone Echo
Shadow Tone
Your Cartridge

Three ways our silicone disappears into the surface

Pure Tone

For tile, paint and solid surfaces.

Most stop at the colour — we go further. We refine depth and optical weight so the silicone integrates completely with your palette.

FugeMads Pure Tone silicone for tile, paint and solid surfaces

Stone Echo

For marble, limestone and quartzite.

Standard matching flattens natural stone. We capture mineral depth and the subtle movement of light. The silicone dissolves into the geology.

FugeMads Stone Echo silicone for marble, limestone and quartzite

Shadow Tone

Add-on for Pure Tone and Stone Echo.

Dark surfaces make silicone look lighter than it is. Shadow Tone is the same colour formulated deeper, for the edges that meet something dark.

FugeMads Shadow Tone silicone formulated deeper for dark surfaces

Your Cartridge

Clear, 150 ml.

The 150 ml cartridge is clear, so you see the exact tone before it meets the surface. For brand partners, cartridge and box carry your name.

FugeMads clear 150 ml cartridge

They fill a gap.
We melt surfaces together.

3D visualization of generic silicone tube

Standard Silicone

Industrial default.

Produced for volume only
Standardised colours
Anonymous tubes
Fragmented supply
Sold as a commodity
FugeMads cartridge of deep burgundy silicone

FugeMads®

Precision as a practice.

Individually formulated
Your own tones
Clear cartridge, your name on the box
Private portal with instant reordering
Every tone archived for re-order

In silicone,
the swatch is a lie

Silicone doesn't live on a flat card.
It lives as a narrow line between surfaces — catching light at the edges, reading darker where it pools.

A colour that looks perfect on a swatch is often a mistake in reality. A visible scar that breaks the flow of the material.

We don't match chips. We work from the material.
‍
Every tone is evaluated as a real line between real surfaces — under daylight, warm light, and deep shadow.

If the material is translucent, we adjust opacity.
If it shifts in shadow, we formulate a shadow variant.
If it opens up in direct light, we account for that too.

The result is a silicone that reads as the material itself. Not as a line through it.

Colour matching is where they stop
.
Perceptual formulation is where we start.

Three FugeMads cartridges of veined silicone in front of a blue onyx slab

“FugeMads gives a beautiful and exclusive expression, with great precision and attention to detail. I can warmly recommend FugeMads to anyone who wants a finish lifted to the next level.”

Allan Torp
Founder & Interior Designer, Bungalow5 Studio

Any material. Its own silicone.

Blushed Pink surface sampleFugeMads Pure Tone cartridge matched to Blushed Pink
Jura Gelb limestone surface sampleFugeMads Stone Echo cartridge matched to Jura Gelb
Sage Blue surface sampleFugeMads Pure Tone cartridge matched to Sage Blue
Ceppo di Gré anthracite surface sampleFugeMads Stone Echo cartridge matched to Ceppo di Gré
Terrazzo Nero black and white terrazzo surface sampleFugeMads Stone Echo cartridge matched to Terrazzo Nero
Taj Mahal quartzite surface sampleFugeMads Stone Echo cartridge matched to Taj Mahal
Aegean Bordeaux marble surface sampleFugeMads Stone Echo cartridge matched to Aegean Bordeaux
Tuscan Orange surface sampleFugeMads Pure Tone cartridge matched to Tuscan Orange

*Instead of choosing from a standard chart, you grow a private archive, built from your own palette.

A hand holding a FugeMads silicone cartridgeA hand holding a FugeMads silicone cartridge with a dark stone tone

Great architecture speaks. Silicone should stay quiet.

Standard sealants slice bespoke cabinetry, natural stone and intricate tiling into fragments. We erase the lines. By formulating from the exact tone and texture of your physical surfaces, we don’t just fill gaps — we extend the material.

The 500-year-old idea behind it
Designed
to disappear
Pink FugeMads cartridge standing on a matching pink stone block

Partner with FugeMads®

01

Share your material

Show us what you are working with — images, a physical sample, or just a conversation to get started.

‍

02

Define the direction

A short talk about your material: the stone, the tile, the surface you put your name on. If we're a fit, we start.

03

Approve the tone

See it first — or trust us. Your call.

04

Enter the Portal

Your approved tones enter the Portal. Reorder in a few clicks, request new colours, track orders in real time, and chat with our team — all from one place. Your archive grows with every project.

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FAQ

Can't find your answer here?

hello@fugemads.com
What sets FugeMads apart?

The industry treats silicone as an afterthought. We treat it as a design decision. We don't use standard colour codes — we formulate from your physical material, down to depth and optical weight. Your formula is then archived exclusively in your name.

How does tone development and exclusivity work?

You supply the physical reference — a tile chip, a stone sample, even a small offcut. We engineer the exact formulation. Once approved, the formula is locked in a private library under your name. No one else has access to it.

What format are the cartridges?

150ml clear cartridges — because we've all got half-dried tubes in a drawer somewhere. Compatible with standard manual guns. The clear cartridge ensures your tone shows true before you even apply it.

Which surfaces and applications is it suited for?

Stone, tile, paint, wood, glass, and metal. Neutral-cure and non-staining, so it is safe on porous natural stone and sensitive surfaces.

Who do you partner with?

Stone suppliers and fabricators. Tile and paint brands. Kitchen manufacturers. Architects and design studios. Luxury developers.

We ensure the integrity of their design is never compromised by standard, mismatched sealants. The material remains the only focus.



What's the lead time?
  • First-time formulations: 10-14 business days. This is a one-time process — once your formula is developed and archived, it's done.

    Reorders: Ships promptly. Order directly from your partner portal. We produce from your archived masterbatch, no lab work required.
  • ‍
  • Volume & Brand Partners: For partners operating at scale, dedicated inventory and custom delivery timelines are built into your setup from day one.
  • Does the installer need special training?

    No. Apply and tool as normal — even with Stone Echo.

    What's the minimum order?

    None. Order one cartridge or one hundred.