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For kitchen manufacturers

The finishing problem no kitchen manufacturer talks about

A kitchen manufacturer decides almost everything — the fronts, the lacquer, the hinges, the handles, often the worktop. Almost.

Hero image for the article on the finishing problem in kitchens

There is one material in every finished kitchen that nobody in the supply chain chooses.

The silicone.

Whose job is it?

The manufacturer specifies the fronts, the hardware and often the worktop. The architect specifies the floor and the wall. The contractor runs the build. The installer is the last person in the room — and the only one who decides the silicone, usually by opening whichever tube is nearest.

White or grey. Whatever was available. Applied, tooled, done.

Except now a line runs through a kitchen where every other detail was deliberate — and this one wasn’t.

Two percent on a three-metre run

Painted and lacquered fronts are the least forgiving surfaces in a kitchen. Stone has enough going on to hide a small mismatch. A solid colour has nowhere to hide.

A warm off-white front. A cool off-white silicone. The difference might be two percent. Along three metres of kitchen, two percent is a line you can see from the door.

Standard silicone ranges offer around thirty colours. Kitchen paint systems offer thousands. Those are not odds anyone would bet a kitchen on. And colour is only half of it: a lacquered front has a sheen and a depth that a standard silicone simply doesn’t have. Even when the colour is close, the eye can tell the two materials apart.

The client can’t name what’s wrong. They just know it isn’t the kitchen they chose.

Where the disappointment lands

Clients don’t think about silicone. They chose their kitchen in a showroom where every detail was curated. When a line appears at installation that was never in the showroom, they notice — even if they can’t say what it is.

Nobody did anything wrong. The manufacturer delivered what was promised, and the installer did the job properly. But nobody owned the line between the surfaces, and the disappointment lands on the brand, not on the tube.

What it looks like to own it

Some manufacturers have started putting silicone in the specification. The tone is formulated from the actual paint or lacquer on the fronts — the same system, the same sheen — not from a RAL code. It is archived under the manufacturer’s name, ships with the kitchen or is reordered from a private portal, and the installer no longer has to guess.

The cost is small next to the price of the kitchen. The effect on how the finished room is perceived is not.

Who controls the silicone in your kitchens?

If the answer is nobody, that is the gap — and it is in every kitchen you ship.

Mads Henriksen
Founder, FugeMads
Close the gap in your supply chain
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Designed
to disappear
Pink FugeMads cartridge standing on a matching pink stone block

Partner with FugeMads®

01

Share your material

Show us what you are working with — images, a physical sample, or just a conversation to get started.

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02

Define the direction

A short talk about your material: the stone, the tile, the surface you put your name on. If we're a fit, we start.

03

Approve the tone

See it first — or trust us. Your call.

04

Enter the Portal

Your approved tones enter the Portal. Reorder in a few clicks, request new colours, track orders in real time, and chat with our team — all from one place. Your archive grows with every project.

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FAQ

Can't find your answer here?

hello@fugemads.com
What sets FugeMads apart?

The industry treats silicone as an afterthought. We treat it as a design decision. We don't use standard colour codes — we formulate from your physical material, down to depth and optical weight. Your formula is then archived exclusively in your name.

How does tone development and exclusivity work?

You supply the physical reference — a tile chip, a stone sample, even a small offcut. We engineer the exact formulation. Once approved, the formula is locked in a private library under your name. No one else has access to it.

What format are the cartridges?

150ml clear cartridges — because we've all got half-dried tubes in a drawer somewhere. Compatible with standard manual guns. The clear cartridge ensures your tone shows true before you even apply it.

Which surfaces and applications is it suited for?

Stone, tile, paint, wood, glass, and metal. Neutral-cure and non-staining, so it is safe on porous natural stone and sensitive surfaces.

Who do you partner with?

Stone suppliers and fabricators. Tile and paint brands. Kitchen manufacturers. Architects and design studios. Luxury developers.

We ensure the integrity of their design is never compromised by standard, mismatched sealants. The material remains the only focus.



What's the lead time?
  • First-time formulations: 10-14 business days. This is a one-time process — once your formula is developed and archived, it's done.

    Reorders: Ships promptly. Order directly from your partner portal. We produce from your archived masterbatch, no lab work required.
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  • Volume & Brand Partners: For partners operating at scale, dedicated inventory and custom delivery timelines are built into your setup from day one.
  • Does the installer need special training?

    No. Apply and tool as normal — even with Stone Echo.

    What's the minimum order?

    None. Order one cartridge or one hundred.